We’ve been in your shoes.
Our partners and consultants have decades of real-world corporate experience. We focus on practical and actionable solutions to real issues. Our academic advisors hail from Wharton, Kellogg, Harvard, NYU and other leading universities.
the collective team
Professor Eric Bradlow
GBK Co-Founder and Vice Dean of AI and Analytics, The Wharton School
Prachi Bhalerao
Marketing Data Scientist, Analytics
Samuel Botts
Senior Consultant
Luke Brodbeck
Vice President, Research & Insights
Amelia Colón
Senior Vice President, Research & Insights
Mark Connolly
Non-Executive Director, GBK Collective Europe
Nick Costanza
Senior Director, Research & Insights
Rob Da Silva
Executive Vice President, Research & Insights
Professor Marco Di Maggio
Full Professor of Finance, Imperial College Business School, University College London
Mary Frazer
Senior Director, Strategic Insights
Sabrina Godbout
Vice President, Research & Insights
Jon Greenwood
CEO & Co-Founder
Scott Haiges
Co-Founder, GBK Collective
Professor Dominique M. Hanssens
Distinguished Research Professor of Marketing UCLA Anderson School of Management
Samantha Hare
Vice President, Research & Insights
Tom Hickey
Senior Consultant
Erica Huber
Manager, Research & Insights
Professor Sam Hui
Associate Professor of Marketing at the Bauer College of Business, University of Houston
Reagan Jacobs
Senior Analyst, Research & Insights
Kevin Lane Keller
E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College
Jeremy Korst
Partner
Tammy Lau
Senior Vice President, Research & Insights
Virginia Lennon
Senior Vice President, Research & Insights
Eryn Lipetz
Manager, Research & Insights
Professor Blake McShane
Associate Professor of Marketing at Northwestern University's Kellogg School of Management
Christine Odishoo
Senior Vice President, Research & Insights
Melanie Oltmann
Senior Vice President, Research & Insights
Jared Piraneo
Senior Vice President, Research & Insights
Justin M. Rao, Ph.D.
Senior Consultant
Professor Americus Reed, II
The Whitney M. Young, Jr. Associate Professor of Marketing at the Wharton School
Matt Schaefer
Vice President, Research & Insights
Jann Schwarz
Founder and Global Head, The B2B Institute
Brian Smith
Executive Vice President, Research & Insights
Josh Spector
Chief Operating Officer
Rebecca Szew
Executive Vice President, Research & Insights
Asad Tacy
Senior Analyst, Research & Insights
Adam Turner
Vice President, Marketing Science
Danny Urbina-McCarthy
Manager, Research & Insights
Professor Kimberly A. Whitler
Frank M. Sands Sr. Associate Professor of Business Administration
Professor Russell S. Winer
Professor of Marketing at the Stern School of Business, New York University
Dan Yavorsky
Senior Vice President, Analytics