Kevin lane keller
E. B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. A renowned marketing strategist and best-selling author, Keller’s expertise lies in consumer psychology and branding, communication and marketing strategies.
Prof. Keller’s seminal contributions to the marketing discipline are widely recognized. Heralded as the “bible of branding,” his textbook, Strategic Brand Management, has been adopted at top business schools and leading firms across the globe. He is also the co-author with Philip Kotler and Alex Chernev of the all-time best-selling introductory MBA marketing textbook, Marketing Management.
An authority on strategies to build, measure, and manage brand equity, Professor Keller has served as a long-time consultant and trusted advisor to marketers of some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, L.L.Bean, Nike, Procter & Gamble, and Samsung.
His research has been published in all four of the major marketing journals—the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science. With over one hundred thirty five published papers, Professor Keller’s research he is one of the most highly cited of all marketing academics world-wide and has received numerous awards for his research accomplishments.
A highly sought-after speaker, he has made keynote speeches and conducted marketing seminars to top executives all over the world. Some of his senior management and marketing training clients have included such diverse business organizations as AT&T, Bristol Myers Squibb, Cisco, Coca-Cola, Deutsche Telekom, ExxonMobil, Fidelity, GE, Google, Hershey, Hyundai, IBM, Macy’s, Microsoft, Novartis, Pepsico, S.C. Johnson, and Wyeth.
Previously, Professor Keller was on the faculty at Stanford University, where he also served as the head of the marketing group. He has been on the faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, and a visiting professor at Duke University and the Australian Graduate School of Management.
