amelia Colón
Senior Vice President, Research & Insights
Currently a Senior Vice President based in GBK's New York City office, Amelia has worked for nearly a decade in brand strategy & analytics consulting advising clients in navigating strategic marketing challenges through custom research, advanced analytics, and compelling storytelling.
Tailoring research and analysis to each client's unique business needs, she has helped brands curate messaging strategies for building long-term equity, identify targets and white-space opportunities for growing market share, and link attitudinal drivers to ROI for sharpening performance-marketing initiatives.
While having partnered with a diverse set of Fortune top companies across verticals (i.e., hospital/healthcare, luxury alcohol, online grocery, finance, automotive, CPG, QSR/fast casual), she is also specialized in B2B digital advertising and technology research.
Prior to joining GBK Collective, Amelia directed research and insights within Kantar's Brand Strategy (legacy MaPS) and Analytics practices. During her tenure at Kantar, she sat onsite at a Fortune 500 technology company guiding custom modeling and analytics for the company's B2B ads research and brand health tracking teams.
Amelia holds a B.S. in Management & Business (with Honors) from Skidmore College with concentrations in Spanish Language & Literature and Music.