tammy lau
Senior Vice President, Research & Insights, GBK Collective
Tammy recently joined GBK as a Senior Vice President of Research & Insights. She has over 20 years of experience in market research, having started at LRW before joining Ipsos (formerly OTX), Hypothesis Group, and then GfK (now part of NIQ). Her quantitative expertise in brand and ad tracking, U&A, communication and custom research have been applied across a diverse client base from media and technology to consumer-packaged goods and services. Prior to joining GBK, Tammy’s most recent role was as product lead, at GfK, for a syndicated automotive tracking program where she led efforts to address immediate needs and define the long-term path to optimize and future-proof the program. Tammy earned her BAs in Communications and Sociology from UCLA.