Rachel Wilder Hoffman
Senior Research Manager, Research & Insights
As a Senior Research Manager at GBK, Rachel Wilder Hoffman blends survey-based and qualitative research with analytics to deliver insights that address major business challenges. She has worked with clients in industries spanning technology, CPG, healthcare, automotive, and entertainment. Prior to GBK, Rachel developed strategic analysis and project management skills through roles in multicultural consumer research, government consulting, and international nonprofit research. She holds dual Bachelor’s degrees in Economics and International Studies from the University of Central Florida.