dan yavorsky, Phd

Senior Vice President, Analytics

Dan is the Senior Vice President of Analytics at GBK.  He brings over 10 years of analytics and consulting experience ranging from strategic management at Bain & Company to expert witness support in corporate litigation at Cornerstone Research.

Dan holds a PhD in quantitative marketing and an MBA from the UCLA Anderson School of Management.  His research interests lie at the intersection of marketing and statistics, and include econometrics, Bayesian modeling, and causal inference, often with the purpose of measuring consumer preferences to inform strategic business decisions.  Key work from his dissertation is published in the journal Quantitative Marketing and Economics.

Dan also lectures at the UCSD and UCLA business schools, teaching Customer Analytics at the undergraduate level and Econometrics at the graduate level.

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