No ready-made black box solutions
For every project we design bespoke teams assembled from our global collective of experienced practitioners and relevant academic and industry thought leaders to create an effective, high definition solution with exceptional results.
THE MOST POWERFUL ALGORITHM IS THE QUESTION MARK.
GBK leverages insights from cutting edge primary research and advanced analytics methodologies to develop solutions to address key questions.
Who are the most valuable groups of customers for our brand, and what can make those customers choose us versus alternatives?
MARKET SEGMENTATION & CUSTOMER JOURNEY
What are the key factors that truly drive our brand’s value, and what more can we do to earn our target customers’ long-term loyalty?
BRAND EQUITY
How can we identify our most valuable customers and what can we do to maximize their value to our brand – and find more of them?
CUSTOMER LIFETIME VALUE
What are the bundles of features and benefits – at what price – that will maximize business outcomes?
CUSTOMER CHOICE MODELING
What are the measurable business impacts from our advertising, campaigns and promotions?
RETURN ON MARKETING INVESTMENTS, ATTRIBUTION & MIX MODELING
