Samuel Botts
Senior Consultant
Mr. Botts brings over two decades of experience as an entrepreneur, strategic management, and marketing expertise. As an entrepreneur, Mr. Botts has started up several companies in the retail space, including leading strategic management for companies in the private and GovCon (government contracting) sector. As a marketing professional, Mr. Botts' area of expertise lies in interpreting customer data to better understand how customers' identities are connected to the products and services they purchase. Using these insights, Mr. Botts has assisted global brands in creating, stronger, "stickier" relationships, based on the brand concept of Identity Loyalty, with their customer base. As a seasoned business owner and entrepreneur, Mr. Botts’ perspective lends itself to anticipating the needs and concerns of business leaders with whom he often consults.
Mr. Botts holds undergraduate degrees from Morehouse College and Georgia Tech in Engineering. Mr. Botts also holds a Master’s degree in Engineering from the University of Michigan and received his MBA from the Wharton School of Business. An avid skydiver, FPV drone pilot, and world traveler, Mr. Botts is an outdoor enthusiast, who enjoys playing sports and seeking out new adventures with his loyal Olde English Bulldogge at his side.