JANn SCHWARz

Co-Founder and Global Head of the B2B Institute at LinkedIn

The B2B Institute is the leading global Think Tank studying the B2B Go To Market space across marketing, sales and customer relationships. The B2B Institute is funded by LinkedIn and partners with the best minds in the industry to empower the B2B community with breakthrough ideas and category-defining research.  

Jann leads a diverse team of talented strategists and storytellers who are all passionate about changing the world of business for the better, and building relationships where magic and logic intersect.

Before founding the B2B Institute, Jann held various leadership positions within LinkedIn’s sales organization over the past decade. Before that, he was a WPP Fellow in WPP’s prestigious senior leadership development program, and worked in business development at the New York Times and the BBC.

Jann holds an MBA from Harvard Business School and master’s and bachelor’s degrees from The London School of Economics

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