Senior Vice President, Research & Insights
Based in Austin, Melanie is a Senior Vice President at GBK Collective with more than 15 years of experience in marketing research, research operations, project management and strategic consulting. She has experience across a variety of industries from consumer packaged goods, QSR and beauty/personal care products to companies in the technology, B2B and financial space. Prior to joining GBK Collective, Melanie worked as independent consultant, and before that, served as a research operations leader with Millward Brown (Kantar) managing online research for numerous Fortune 500 brands. Melanie earned her B.S. from Texas A&M University, studying food science and technology, and began her career at Nestlé USA where exposure to consumer testing piqued her interest in research.