professor Kimberly A. Whitler
Frank M. Sands Sr. Associate Professor of Business Administration
Kimberly A. Whitler is currently Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia's Darden School of Business and an Advisory Board member of SSA & Company and Transparent Partners. Previously, Whitler spent nearly 20 years in general management, strategy and marketing roles within the CPG and Retailing industries, managing global, U.S. and Eastern European-based businesses. She spent most of her career at Procter & Gamble, and more recently served as the general manager of the Breakfast Division for Aurora Foods, the CMO of David’s Bridal, the country’s leading bridal apparel retailer, and as an officer of PetSmart, the country’s largest pet specialty retailer.
She is the author of the #1 new book in product management on Amazon, "Positioning for Advantage: Techniques and Strategies to Grow Brand Value" and has written over 350 articles as a Forbes senior contributor and has published in Harvard Business Review, MIT Sloan Management Review, The Washington Post, Chief Executive, Directors & Boards, The Conference Board Directors' Notes, Ad Age, The CMO Council’s PeerSphere, Chief Marketer, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Advertising Research, Business Horizons, Marketing Science Institute, Journal of International Marketing, and Academy of Management Journal. Whitler’s research regarding the impact of marketers on the board of directors was a finalist for the Journal of Marketing's 2018 MSI/Paul H. Root Award. Her Marketing Science Institute publication entitled "When and How Does Board-Level Marketing Experience Impact Firm Performance," won the 2017 Robert D. Buzzell Best Paper for research that had the most significant impact on marketing practice and thought. Her paper entitled "Research in Marketing Strategy" won the 2020 Sheth Foundation Award, given annually to the best paper published in the Journal of the Academy of Marketing Science.
Her Forbes publications have ganered over 3,500,000 views. and she has been ranked as a Top Five influencer of CMOs, a Top 10 influencer of Tech B2B CMOs, a Top 100 MarTech influencer, and was nominated as a National Retail Federation's Top Influencer. She has been named a “Favorite Professor of Top MBA Students” in Poets and Quants and won Darden's "Morton Award" in 2018 for the professor who most inspired the student Morton Award recipient to act upon ideas for evolution and improvement. She has spoken and/or consulted for a number of C-level organziations, including: San Francisco CEO-CMO Summit, Forbes’ CMO Summit, Coca-Coca Company, G2 Coke/McDonald’s Conference, E. & J. Gallo, Brand 50 Summit, 11th Annual High-Tech CMO Conference, Atlanta CMO Roundtable, San Francisco Accounting CMO Conference, U.S. Department of Defense, Gartner, MMA Board Meeting, MSI’s Trustee Meeting, among others.
Whitler has been interviewed, cited or quoted over 2,100 times, including: The Wall Street Journal, Bloomberg, The Washington Post, New York Times, MSN, Yahoo!, Financial Chronicle, NBC, ABC, The Boston Globe, USA Today, The Associated Press, U.S. News & World Report, Knowledge@Wharton, Harvard Law School Forum on Corporate Governance and Financial Regulation, Entrepreneur, Standard Examiner, National Association of Corporate Directors, The Conference Board, The Economist Group, The Washington Times, Chicago Tribune, Fox Sports, Huffington Post, Mediabuzz, Oxygen, and a variety of international media outlets. She attended the U.S. Air Force Academy, received a B.A. in psychology and business administration from Eureka College, an MBA from the University of Arizona, and an M.S. and Ph.D. from Indiana University.