rob da silva
Executive Vice President, Research & Insights
As an Executive Vice President at GBK collective, Rob has nearly three decades of market research experience with a number of market research agencies. Rob’s background includes consulting across a broad range of industries and product categories using a multitude of research techniques. Rob’s recent focus has been working with clients to develop and implement sound research methods to enable brands and advertisers to maximize their cross-channel marketing investments and identifying new marketing opportunities. Prior to joining GBK, Rob held senior leadership positions at Kantar and Ipsos collaborating with global clients within the media, content, advertising and technology landscape to provide innovative research-based solutions to business issues. In addition, as a former head of global product development for cross-media measurement effectiveness, Rob has a deep understanding of media ecosystem both traditional as well as evolving technologies . Rob attended Ryerson University in Toronto studying business administration.