Asad Tacy
Senior Analyst, Research & Insights, GBK Collective
Asad Tacy is a Senior Analyst at GBK, bringing experience in brand strategy and market research. With a background in both qualitative and quantitative methods, Asad has worked with clients across sectors including food/beverage, pharmaceuticals, and information technology. At GBK, Asad is responsible for supporting the execution of research engagements for various clients.
Prior to joining GBK, Asad was a Senior Associate at the research-driven consultancy, Quadrant Strategies, where he conducted research, developed messaging strategies, and aided in brand positioning.
Asad received a Bachelor of Business Administration from the Foster School of Business at the University of Washington, where he focused in finance and graduated with honors.