Randi Ochs
Senior Vice President, Research & Insights
Randi Ochs joined GBK Collective as Senior Vice President to elevate the firm's ability to deliver high-impact, actionable solutions while spearheading efforts to advance its exceptionally talented team to new heights.
With over 25 years of expertise in consumer insights and brand strategy, Randi has designed and led hundreds of research programs including international, engaging with diverse cultural audiences.
Her leadership at Collage Group, Marketing Evolution, Kantar Millward Brown, and Ipsos MediaCT resulted in transformative business strategies, increased revenue growth, and improved cross-functional collaboration.
Randi’s approach focuses on strategy combined with people-first leadership. With a Master’s degree in Social/Organizational Psychology and certifications in AI, human resources, and agile methods, she’s constantly learning. Beyond work, Randi is passionate about mentoring talent, fostering professional development, and creating collaborative spaces where innovation and client success thrive.