High definition wisdom
Our collective perspectives and ideas.
Q&A with Dr. Kevin Lane Keller, Renowned Brand Strategy and Marketing Management Expert
In GBK’s latest Q&A, best selling author Kevin Lane Keller, E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, shares insights on what goes into building a successful brand strategy. The Q&A also explores how marketing and brand measurement have evolved, the importance of segmentation, along with advice for CMOs and marketers to maximize the value of their brand.
Q&A with Dr. Anthony Palomba, Leading Consumer Behavior Strategist and Audience Measurement Expert
In this Q&A, GBK Advisor Dr. Anthony Palomba, Assistant Professor at the University of Virginia Darden School of Business, shares his thoughts on how media, advertising, and technology innovations influence consumer behavior and media selection decisions. He also discusses what companies can do to improve measurement and better predict outcomes with target customers.