Unlocking Gen AI’s Potential – With AI at Wharton

GBK Collective Partner Jeremy Korst shares key takeaways from Wharton’s AI Horizons webinar series and GBK’s latest report, “Growing Up: Navigating Gen AI’s Early Years” developed in collaboration with AI at Wharton, a research center at the Wharton School of the University of Pennsylvania. Together with co-authors Wharton Professor Stefano Puntoni, Faculty Co-Director of AI at Wharton, and Mary Purk, formerly with of AI at Wharton, this blog post discusses the rapid acceleration of Gen AI adoption, emerging use cases, and its transformative impact on marketers. The conversation included actionable insights for marketers on scaling Gen AI, safeguarding data, driving measurable ROI, among other topics.