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What Is the Future of AI?
What Is the Future of AI?
GBK Co-Founder and Wharton Professor Eric Bradlow, Vice Dean of Analytics at Wharton, shares key takeaways from his recent Wharton “AI in Focus” podcast interview with Wharton Professors Kartik Hosanagar and Stefano Puntoni, Faculty Co-Directors of AI at Wharton. He also touches on some related findings from GBK’s extensive new study on “The Rise of Generative AI Across Enterprises”.
Among the questions explored: What is the future of AI? How is it transforming industries and organizations? How will AI affect the future of work? What role should it play in decision-making for leaders? And what are the best practices for leaders in applying generative AI with their teams?
Key Learnings from Sawtooth’s 2023 Analytics & Insights Summit
Key Learnings from Sawtooth’s Analytics & Insights Summit
I was fortunate to recently attend Sawtooth's Analytics & Insights (A&I) Summit, where leading analytics professionals discussed new research and shared some of the latest methods and applications of consumer insights and marketing science.
This year’s conference did not disappoint! Below I share some of the key takeaways and themes from the event, which demonstrate how marketers can apply advanced analytics techniques to better measure consumer preferences and behavior, thereby improving business decision-making and increasing return on marketing investments.
The Future of Marketing Analytics: Highlights from MSI's 2023 Conference
The Future of Marketing Analytics: Highlights from MSI's 2023 Conference
As the Vice Dean of Analytics and Chair of the Marketing Department at the Wharton School, it was great to help host the Marketing Science Institute’s Analytics Conference on campus this year. I really look forward to MSI events as an opportunity to meet with other leading academics and practitioners to discuss the latest analytics methods and their applications. Below, I share some of my takeaways from the most discussed themes from this year’s MSI conference, along with a few areas I was surprised (from a “traditional statistics” perspective) didn’t come up more.
Data Science To The Rescue: Tackling Real-World Problems With Analytics
Data Science To The Rescue: Tackling Real-World Problems With Analytics
Data science has the power to solve real-world problems and create social good. Earlier this week I had the honor of moderating the University of Pennsylvania’s latest Inspiring Impact virtual series. The panel, entitled "Data Science To The Rescue: Tackling Real-World Problems With Analytics” featured Penn faculty experts Dr. Raina Merchant, Prof. Desmond Upton Patton and Prof. Greg Ridgeway, each of whom are harnessing data to solve different problems – from improving health care outcomes to identifying crime patterns to mitigating the risks of social media.
Below, I share some of the key takeaways from our conversation – from the power of predictive analytics to the impact of ChatGBT and generative AI.
More Than a Game: Applying Analytics to Decision Making In Sports and Business (Part Two)
More Than a Game: Applying Analytics to Decision Making In Sports and Business (Part Two)
In part two of our two-part blog series, we discuss key takeaways from Wharton’s recent panel on sports analytics. Topics covered include how to use analytics as a decision-making tool (even when you’re working with incomplete information), the difference between “data driven” and “data informed”, and why “gut instinct” and judgment still matter.
More Than a Game: How Analytics Gives Sports Teams and Brands a Competitive Advantage (Part One)
More Than a Game: How Analytics Gives Sports Teams and Brands a Competitive Advantage (Part One)
In part one of our two-part blog series, we discuss key takeaways from Wharton’s recent panel on sports analytics. Topics covered include the evolution of Moneyball, how leaders across sports and business can use data and analytics as a decision-making tool, and what businesses can learn from sports analytics (and vice versa).