Generative AI’s Impact on Customer Experience and Decision-making with Wharton's Stefano Puntoni

Wharton Professor, Director of AI at Wharton, joined the Modern Customer podcast with Forbes columnist Blake Morgan today to discuss GBK’s recent study, The Rise of Generative AI in the Enterprise.

Among the topics explored in the episode: how will generative AI impact customer experience and marketing, what adoption and usage trends are we seeing, and why firms need to take a more strategic approach when applying gen AI and data to decision making.