The Rise of Generative AI Across Enterprises

Click here to view the 2024 Gen AI report from GBK and AI at Wharton. This page references our baseline 2023 report.

An In-Depth Look at Adoption, Investment, and Emerging Use Cases for Generative AI Across Enterprises 

Generative AI is more than just a technology trend—it's a driving force that is reshaping the business landscape. And with the majority of enterprise decision-makers now using Generative AI, we've reached a tipping point. This isn’t another metaverse in waiting—enterprise leaders are actively harnessing this transformative technology now, rapidly redefining the future of work across industries. 

Developed in collaboration with Professor Dr. Stefano Puntoni, faculty co-director of AI @ Wharton and a foremost expert in human behavior and interactions with technology, GBK’s study explores the adoption and impact of Generative AI (based on a survey of 672 decision-makers from large, US-based enterprises, each with annual sales exceeding $50M). The research also offers new insight into the drivers and barriers of Generative AI adoption, its future impact, the biggest areas of investment, and emerging use cases.