GBK Partners With Qualtrics to Advise Customers on Analytics, Brand Experience
By GBK Collective
Today GBK Collective is thrilled to announce a partnership with Qualtrics to help brands apply real-time analytics and predictive insights to make smarter decisions using the Qualtrics XM Platform™.
Both GBK and Qualtrics both have solid roots in the world of academia and share a common vision when it comes to applying better data, insights and expertise to help leading brands solve problems and create sustainable growth. The partnership with Qualtrics will further build on GBK’s area of strength - helping client partners unlock new insights and analytics to inform key decisions, improve brand performance and measurement in line with their strategic goals.
Today more than 13,500 organizations around the world use Qualtrics XM platform to listen, understand and take action on experience data (X-data™). In partnership with Qualtrics, GBK is helping client partners to apply real-time experience data with even more impact - from brand measurement programs designed to predict customer needs in the moment to optimizing decision making related to marketing, product and CX improvements.
“As consumer expectations continue to evolve, brands need a differentiated strategy to help them deliver experiences that create meaningful connections with their customers,” said R.J. Filipski, Global Head of Ecosystem at Qualtrics. “With Qualtrics’ technology and GBK’s established expertise, brands can more easily make data-driven decisions that sustain long-term growth and build lifelong loyalty.”
For more details on today’s announcement, check out our release here.